Selected Works in Transforming Concepts into Visual & Experiential Media
Partnering with commercial real estate developers, engineering consultancies, and innovative built-environment leaders to deliver decisive marketing collateral, high-stakes RFP/RFQ pursuit materials, cinematic 3D visualizations, and bespoke interactive tools.
Broad reaching campaigns involving personalized video assets for social, paid search, performance max and sales enablement. AI powered automations were leveraged for customized tracking, persona development, multi-variate testing and operational reporting allowed critical decisions to deployed at scale.
Collaborating with company executives, I made integral contributions in the development of the Transect brand, guiding it from a lean start-up to an emerging mid-growth company. This endeavor encompassed the creation of an impactful website, the curation of engaging cross-channel social media content, and fostering robust internal collaboration. The company experienced a remarkable 3X growth in ARR, maintained strong customer retention rates, drew the media spotlight when it was listed among ‘SA Business Journal’s 2021 Top Ten Companies to Watch’ and was subsequently awarded Series A funding from capital partners.
As Creative Director for Riverside, I designed physical touchpoints enshrined in public view and within protected view corridors. These signage monuments have been viewed by over 5 MILLION people each week for the past 10 years.
Whitley
Quarry
Austin Oaks
Capital Ridge
Presidio
5900 Tech Campus
Downtown Austin's Capitol View Corridors
Marketing commercial real estate has taught me that constraints, when embraced strategically, can become valuable assets. Through modeling standard massing exhibits, I’ve built precise layers into this model, including projects under construction, development districts, and the Capitol View Corridor—a protected view shed that cuts through the Austin skyline, shaping it in real time.
Unlock Deeper Insights with Conceptual Renderings
The ability to view and manipulate your project files offers a distinct advantage: it reveals internal structures that are often hard to visualize through traditional methods. By applying a material override to everything except the concrete substructure of the 5th & West tower, you can clearly see the split-level garage, with floors extending both above and below ground.
Seamless 2D to 3D Workflow
Starting with provided design drawings (PDF, AutoCAD, or SketchUp files), a floor plan is built and layered in Adobe Illustrator. The layered file is then imported into Cinema 4D, where 2D elements are extruded into 3D forms. With the flexibility of node-based textures, the project can be rendered for various purposes—whether conceptual illustration, photorealism, or artistic representation.
Discerning graphic design will be what separates the good projects from the great ones. Commercial real estate pushes animators and marketing artists to the limit in terms of showing context and your unique competitive edge.
